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BUILT FROM THE
GROUND UPFrom a garage operation to a North American fitness equipment company, BeFitNow was built by staying close to the product, the customer, and the work behind every delivery.
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Our Journey
CLOSE TO THE PRODUCT
CLOSE TO THE CUSTOMER
BeFitNow started as a small importing operation and has grown into a fitness equipment business serving customers across Canada and the United States.
What began with direct product sourcing has evolved into a full operation built around quality equipment, reliable fulfillment, and long-term customer support.
Over time, we learned that great equipment is only part of the experience. The way it is stored, delivered, installed, serviced, and supported matters just as much.
Infrastructure
BUILT WITH
OPERATIONAL CONTROL
EQUIPMENT SUPPLY
Commercial equipment sourced directly from manufacturers.
GYM BUILDS
End-to-end gym design, planning, and installation.
MULTI-LOCATION SUPPORT
Scalable support for franchises and multi-operations
HOUSE PROJECT CONTROL
Delivery, installation, and service managed internally.
BUILT BY LIFTERS.
BACKED BY VETERANS. TRUSTED BY YOU.
OUR TEAM
Daniel Khazin
Founder & CEODaniel Khazin
The only machine on the planet to combine 3 independent cable systems with a pec fly, smith machine, and dozens of unique competition style attachments.
Karine Rashkovsky
Mentor & AdvisorKarine Rashkovsky
The only machine on the planet to combine 3 independent cable systems with a pec fly, smith machine, and dozens of unique competition style attachments.
Blaike Jackson
COOBlaike Jackson
The only machine on the planet to combine 3 independent cable systems with a pec fly, smith machine, and dozens of unique competition style attachments.
Gregg Ross
President of Commercial SalesGregg Ross
The only machine on the planet to combine 3 independent cable systems with a pec fly, smith machine, and dozens of unique competition style attachments.
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WHY OUR
OPERATION WINS
Accountability
When manufacturing and installation are split, issues lead to finger-pointing.
SPEED
Everything under one roof delivers projects 50% faster, preventing costly delays before opening.
PRICING
Direct sourcing removes dealer margins, delivering better pricing and quality without unnecessary supplier layers.
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COVERAGE AREA 
TYPICAL COMPETITORS Structural/Frame LIFETIME 1-15 Years Moving Parts LIFETIME 1-15 Years Wear & Tear LIFETIME Limited Upholstery & Attachments LIFETIME Limited Cables LIFETIME None or Limited Exclusions × Normal Wear & Tear Warranty Complexity LIFETIME High Traffic Use
CHANNELS
Serious equipment for personal fitness spaces.
Club Pharos
Fly-in destination for high-value clients and Marketing + conversion engine.
Traction
The world's only company to offer lifetime warranty on everything
BEFITNOW
EXPLORE NOW ↗WHAT WE SERVE
RESIDENTIAL CUSTOMERS
For home gym owners who want serious equipment,
strong build quality, and professional support.
Lifetime Parts
Warranty
Built by Lifters.
Trusted by You
Love it or
return it!
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BUILT FOR HOME GYM OWNERS
Serious equipment for personal fitness spaces.
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PRO-GRADE TRAINING AT HOME
Commercial-quality machines for home setups.
COMMERCIAL CUSTOMERS
For home gym owners who want serious equipment,
strong build quality, and professional support.
Lifetime Parts
Warranty
Built by Lifters.
Trusted by You
Love it or
return it!
01
BUILT FOR HOME GYM OWNERS
Serious equipment for personal fitness spaces.
02
PRO-GRADE TRAINING AT HOME
Commercial-quality machines for home setups.